Vision: Create "Yunzhu" become the symbol of Chinese quality effect pigments, and the most happiness of learning type enterprise.
Mission: Create a colorful world, share the wonderful life.
Core value: Self-discipline, Integrity, Respect and Harmony.
Enterprise spirit: The wild goose spirit - Goals, Cooperation and Persistence.
Management idea: Customer first, Continuous diligence and Teamwork.
The external publicity language: Colorful Yunzhu for hundred years.
Staff thinking way: Strict thinking, Result thinking, Thanksgiving thinking.
Managers thinking way: Convergence thinking, Strategic thinking, Improving thought.
Work style: Diligent, Rigorous, Efficient and Execution.
Company song: The thousands miles road of love.