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Industrial Effect Pigments

Shanghai Yunzhu Pigment Technology Co., Ltd., a pioneer in effect pigments, boasts an extensive pigment product portfolio built upon substrates and coating technologies. Leveraging cutting-edge R&D capabilities and production expertise, we deliver a comprehensive range of high-performance, premium-quality effect pigments for industrial applications including plastics, printing and coatings in global markets.


Focusing on four core substrates – natural mica, synthetic mica, glass, and silica – we continuously refine substrate processing and pigment coating technologies. By extending our coating techniques to include Physical Vapor Deposition (PVD) processes, we have developed versatile color solutions spanning from conventional to high-end applications. Our star products include high-chroma synthetic mica pigments, diamond glitter effect pigments,ultra-shining silver-gilt effect pigments and chameleon color-shifting effect pigments– suitable for applications in industrial/automotive coatings, plastics, inks and printing industries. Custom solutions are available to address requirements of anti-yellowing, dust-free, and weather resistance.


Whether you require standard color card for pigment selection or custom-tailored effect solutions, the Yunzhu team is committed to providing expert technical support and efficient service, empowering you to seize market opportunities and stay ahead of the competition.


Explore product line
  • Pearlescent Effect Pigments
    • Use natural/synthetic-mica as the substrate
    • Available with extensive color range
    • Rich selections in colored effect pigments
  • Glaring Effect Pigments
    • Use synthetic mica as the substrate
    • The colors are pure with extensive color range and wide selection of particle size distribution.
    • Pigments in large particle sizes are especially suitable for creating dazzling effects in plastic applications.
    • Rich selections in colored effect pigments
  • Diamond Effect Pigments
    • Use glass as the substrate
    • Highly transparent with high sparkling
    • Diverse pigment particle size distributions available
    • Widely used in the plastic, printing, and coating industries.
  • 3D Diamond Effect Pigments
    • Use thinner glass as the substrate with multi-layer coating technology employed and strict particle size distribution control
    • Present higher luminance, chroma, and color depth than Diamond Effect Pigments
    • Specifically ideal for plastic applications to reduce visibility of flow lines or for printing to create high sparkling texture
  • Silver-Gilt Effect Pigments
    • Use glass as the substrate and coated with metallic silver
    • Dazzling metallic silver effect with high hiding powder
    • Exceptional styling possibilities with colorants for pronounced metallic luster
    • Pigments in extra-large particle size distribution are ideally suitable for plastic applications to create striking visual effects and reduce flow-line visibility
  • Chameleon Effect Pigments
    • Use glass or synthetic-mica as the substrate
    • Rich choices in angle-dependent color-shifting effects and textures
    • The effect from glass-based pigments exhibits a higher degree of transparency, chroma, and sparkle when compared with synthetic mica-based ones.
  • Super Chameleon Effect Pigments
    • Utilizes silica as central symmetrical layer, fabricated by Physical Vapor Deposition (PVD)
    • Exhibit high chroma with dynamic angle-dependent effects
    • Color-shifting effects are clearly visible even in low-light environments
    • Particularly suitable for printing and coating applications and highly favored as overt anti-counterfeiting solutions
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