About Us-Shanghai Yunzhu Pigment Technology Co., Ltd

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Colors are boundless
Effects are unlimited

Focus on effect pigments and
create extraordinary vision with our products

Introduction to Yunzhu

SHYZ
SINCE1998

Honest cooperation, consistent
Quality assurance, quality service

Established in 1998, Shanghai Yunzhu Pigment Technology Co., Ltd. is a high-tech enterprise integrating design, R&D, partnered manufacturing, and trading. Since its inception, the company has consistently embodied the essence of Yunzhu culture, relentlessly pursuing excellence and striving to make "Yunzhu" a symbol of quality in China's effect pigment industry.

We continuously introduce a wide range of high-performance effect pigments, including natural mica pearlescent pigments, synthetic mica pearlescent pigments, glass-based diamond effect pigments, high-performance chameleon effect pigments, ultra-sparkle effect pigments, colored aluminum effect pigments, PET and AL glitter powders, as well as specialty products such as thermochromic and photochromic pigments. Additionally, we offer custom-made glitter flakes in various shapes (e.g., stars, circles, hearts, diamonds) and specifications. As one of the most comprehensive effect pigment suppliers in China, Yunzhu will continue to innovate and develop globally competitive, practical products while providing superior service and solutions to both new and existing customers.

Four Major Advantages

01
Excellent R&D Capabilities
With over two decades of expertise in special effect pigments, we have built a diverse product portfolio based on deep knowledge of substrates and coating technologies. We stay attuned to market trends and customer needs, continuously developing high-performance and high-impact products through innovation to deliver cutting-edge color solutions.
02
Reliable Quality Stability
We implement a stringent quality control system supported by advanced manufacturing processes and precision equipments. This ensures excellent performance in key indicators such as color consistency, weather resistance, and dispersibility. Every production step—from raw materials to finished products—is meticulously monitored, guaranteeing consistent quality and earning long-term trust from global clients.
03
Comprehensive Product Portfolio
Our products span multiple series, including pearlescent, metallic, angle-dependent, and functional effect pigments, widely used in cosmetics, industrial and automotive coatings, plastics, inks and printing. By continuously expanding our product boundaries, we provide a solid foundation for design innovation across various industries with a growing selection of colors and effects.
04
Professional Customized Services
With agile processes, we deliver tailored solutions to meet the specific needs of diverse industries. Particularly in cosmetics, we have a portfolio of over 2,000 safe and compliant special effect pigments with extensive color options and outstanding performance. Backed by our products and technical support from a professional team, we help customers accurately realize their product visions and enhance market competitiveness.

Yunzhu Culture

Mission
Create a colorful world, share the wonderful life
Vision
To establish "Yunzhu" as the symbol of quality for effect pigments in China and to cultivate the most fulfilling learning-oriented enterprise.
Core Value
Self-discipline, Integrity, Respect and Harmony

Development Milestones

1998

Establishment

Founded in Shanghai's Baoshan Economic Development Zone. Formed strategic partnership with Wenzhou Kunwei Pearl Pigment (now Zhejiang Ruicheng New Materials) and established offices in Shanghai, Kunshan & Yiwu.

2003

Breakthrough & Innovation

Transformed the market with the launch of “Diamond Effect Pigments”, elevating pearlescent effects to a new level, and “SilverGilt Effect Pigments” which redefined market expectations beyond conventional soft metallic shines.

2012

Service & Strategy Transformation

Relocated to Shengyuan Tech Park and built a professional service lab, adopting customeroriented strategy. We partnered with leading domestic effect pigment producers, including Ruicheng, requiring production under our strict standards to enhance both products and services.

2012

Industry Impact

The co-launched “3D Crystal Effect Pigments” earned rapid client recognition and significant market influence. By catalyzing visual trends in the nail polish industry, the series underscored our evolution from technological pioneer to market leader

2015

Quality & Safety

Formed a dedicated heavy metal control team to upgrade raw material, production, and storage management. （In addition to maintaining physical properties like hue and particle size, we strictly control product safety. ）Improved product safety while maintaining physical properties, with advanced techniques positioning us at the industry forefront.

2017

Headquarters Upgrade

Relocated Shanghai headquarters to a modern garden-style campus consolidating offices, R&D, warehousing and logistics. This upgrade has significantly boosted our service capabilities, enabling a more efficient and professional approach to clients and market support.